Established in 1575, Lucas Bols is one of the world's oldest distilled spirits brands, and the first registered company in Holland. In 1664, Lucas Bols began distilling genever - a triple distillate of rye, wheat and corn (what the Dutch call malt wine), which is then blended with a botanical and juniper berry distillate, resulting in a balanced, full flavored spirit. The original Bols Genever recipe was an immediate success and was quickly transported throughout the world by the sailors of the Dutch East India Trading Company. However in 1820, Bols introduced a revolutionary new genever recipe with a better balance of malt wine, neutral grain alcohol and botanicals. It resulted in a smoother, more subtle spirit which gained immense popularity during the rising cocktail craze in the US. By 1875, the import of genever into the US was six times larger than that of gin. Many classic cocktails called for genever in their original incarnations, and while Bols' interpretation is weighty enough to please the palate straight, it's still extremely cocktail-friendly.
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