Privacy Policy


The following privacy policy (the “Privacy Policy”) governs your use of the DrinkUpNY website (, which includes without limitations, the home page, splash page, and all other pages under the same top level domain name, and all content thereon (the “Site) as provided by Mukherjee 10th St Liquor Store, LLC (hereinafter “DrinkUpNY” or “We”). We may change the Privacy Policy from time to time, and at any time without notice to you, by posting such changes on the Site. The Terms and Conditions of the Site shall be incorporated herein by reference.

What information do we collect? 
We collect information from you when you register on the Site, place an order, subscribe to the DrinkUpNY newsletter, respond to a survey or fill out a form. 

When ordering or registering on the Site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or credit card information. We may also collect your Internet Protocol (“IP”) address. You may, however, visit the Site anonymously prior to placing an order.

What do we use your information for? 
Any of the information We collect from you may be used in one of the following ways: 

i) To personalize your experience: Your information helps DrinkUpNY to better respond to your individual needs;

ii) To improve the Site: We continually strive to improve the Site offerings based on the information and feedback We receive from you;

iii) To improve customer service: Your information helps DrinkUpNY to more effectively respond to your customer service requests and support needs;

iv) To process transactions: However, your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever without your consent, other than for the express purpose of delivering the purchased product or service requested;

v) To administer a contest, promotion, survey or other site feature;

vi) To send periodic emails: The email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to receiving occasional DrinkUpNY news, updates, related product or service information, etc.

How do we protect your information? 
The security of your personal identifying information (such as your credit card number) is important to DrinkUpNY. Therefore, We implement a variety of generally accepted industry standard security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. 

All supplied sensitive/credit information is transmitted via Secure Socket Layer (“SSL”) technology and then encrypted into the payment gateway provider’s database only to be accessible by authorized individuals.  After a transaction, your private information (credit card number, etc.) will not be stored on DrinkUpNY servers. Although no transmission over the internet is 100% secure, We strive to use commercially acceptable methods to keep your information safe.

Do we use cookies? 
Yes. Cookies are small files that a site or its service provider transfers to your computers hard drive through your web browser, if you allow, that enables the site or service provider’s systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about Site traffic and Site interaction so that We can offer better Site experiences and tools in the future. We may contract with third-party service providers to assist in better understanding Site visitors. These service providers are not permitted to use the information collected except to help DrinkUpNY conduct and improve our business. You may disallow receiving cookies at any time through your web browser. Although you may still use the Site if you reject cookies, some functionality, such as the shopping cart, may be limited.

Do we disclose any information to outside parties? 
We do not sell, trade, or otherwise transfer to outside parties your personal identifying information. This does not include trusted third parties who assist in operating the Site, conducting business, or servicing you, so long as those parties agree to keep this information confidential. However, non-personal identifying visitor information may be provided to other parties for marketing, advertising, or other uses.

Online Privacy Policy Only: 
This online Privacy Policy applies only to information collected through the Site and not to information collected offline.

Your Consent: 
By using this Site, you consent to this Privacy Policy and our Terms and Conditions incorporated herein by reference.

Changes to our Privacy Policy: 
If We decide to change the Privacy Policy, We will post those changes on this page. We reserve the right to modify this Privacy Policy at any time. If We make material changes to this Privacy Policy, We will notify you here, by email, or a notice on our homepage.

Legal Disclaimer:
We reserve the right to disclose your personal identifying information as required by law and when We believe that disclosure is necessary to comply with a judicial proceeding, court order, or legal process, to operate the Site properly, or to protect ourselves or our users.

You may choose to have your name taken off the DrinkUpNY email list or to “opt-out” of having your personal identifying information used for certain purposes, including but not limited to receiving additional marketing materials from DrinkUpNY.  If you no longer wish to receive marketing and promotional materials from DrinkUpNY, you may contact us at or 468 4th Ave Brooklyn, NY, 11215.

Unsolicited Materials:
Unless specifically requested, DrinkUpNY does not solicit nor does it wish to receive any confidential, secret or proprietary information or other material from you through the Site, by email, or in any other way.  Any unsolicited information or material submitted or sent to DrinkUpNY will not be deemed to be confidential or secret.

Posting Information to the Site: 
You are solely responsible for any information and other content you post on or through the Site. You understand that anything you post on or through the Site is generally accessible to and may be collected and used by others and may result in unsolicited messages or other contact from others. Users of any available forums are encouraged to exercise caution when providing information about themselves.

If you have any questions regarding the Privacy Policy or would like to contact us, please do so at: or 468 4th Ave Brooklyn, NY, 11215.